MARKETING

MARKETING

This specialization is valuable to almost any organization. The curriculum reflects the faculty’s focus on real world application and is designed to help students understand marketing strategy, the details of marketing tactics and the general principles of marketing in a rapidly evolving technological and diversified arena. Course material spans consumer behavior, entertainment marketing, digital media and more.

REQUIREMENTS

Completion of HSC or GCE A-level or International Baccalaureate (IB) or French Baccalaureate Programs.

COURSE STRUCTURE

  • MKTG 3100 3.00 MARKETING RESEARCH
  • MGMT 3150 3.00 BUSINESS CASE ANALYSIS AND PRESENTATION SKILLS DEVELOPMENT
  • MKTG 4100 3.00 STRATEGIC MARKET COMMUNICAITONS
  • MKTG 4150 3.00 CONSUMER BEHAVIOUR
  • MKTG 4226 3.00 SOCIAL MEDIA FOR MARKETING & MANAGEMENT
  • MKTG 4250 3.00 RETAIL MARKETING STRATEGIES
  • MKTG 4320 3.00 TOURISM SPORT & LEISURE MARKETING
  • MKTG 4321 3.00 ENTERTAINMENT MARKETING
  • MKTG 4400 3.00 INTERNATIONAL MARKETING
  • MKTG 4550 3.00 BRAND MANAGEMENT
  • MKTG 4560 3.00 DIGITAL MARKETING

APPLICATION

Students must provide the following documents to apply to the course:

  • Prescribed application forms available at our Future Student Center
  • Copies of educational qualifications
  • Two passport-size photographs
  • Copy of National Identity Card or Birth Certificate